Fred Perry "The Stader"

This Fred Perry "The Stader" Shoesware Store location is in Nanjing

Road, Shanghai, China. The history of Fred Perrry company told, the

first time idea to run this company to produced a sport suits, which

make the user comfortable in sweating condition all day long.

The main idea is to make a unique store with playful activity. We

inspired by a "Snakes & Ladders" board games, which show the player

capable to climb up using ladder or slide down by a snake. So, the buyer

can try the product (shoes) using the stairs & after they satisfied,

they can slide down also. By the presence of ladders & slider, buyer can

also make a test using Fred Perry shoes, about how comfortable those products.

The pedestrian in Nanjing Road is allowed to try & enjoy it also. This

personal experience makes this store not just become a thing in the

middle of public area, but it can be a part of public facility (bench).

The store areas 6m x 3m. To run data archive in this store , we propose to use tablet

PC which mounted on the wall of the store. The shoes storage place is

under the stairs & slider area. When store open, it has 2 doors in the right

& left side which hanged up the shoes collection. At night, when the

store is close, those 2 doors will be set up to close & lock this store.

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