Image from Hollwich Kushner, LLC: http://www.hwkn.com/#1755238/UNIQLO-Cubes...
The BLOW-UP STORE is the concept of a higly reflective metal box, which contains an inflatable PVC-membrane-bubble, which contains a showroom of contemporary fashion clothing.
Flexibility, because all the furniture and clothes as well as the PVC-membrane itself can be stored away in the metalbox during night / transports between events. The machinery to blow up the membrane is integrated in the ceeling of the box, which functions as an entrance cube during daytime.
PVC-membrane and reflective metal because it realates to the fabric of clothes and the vanity and mystery of the fashion scene.
The interior is made up of three kind of tubular units of metal and the floor is coverd by a fuzzy carpet. The BLOW-UP STORE is architecturally chic.