Image from Hollwich Kushner, LLC: http://www.hwkn.com/#1755238/UNIQLO-Cubes...
'AD pop' is the store that self promotes either day or night.
The versatility of this pop up store offers not only a secure retail space that is transportable easily to any location, but once branded creates an illuminated advertising billboard that invites great public anticipation.
The ‘AD pop’ is dropped on site as a large billboard grabbing attention immediately. Its built in solar collectors allow the ‘AD pop’ to illuminate immediately.
When the store is ready to open the billboard is tilted on to its side to reveal its contemporary 22nd Century retail fit out.
So ‘AD pop’ is not only a pop up store but a clever way to brand and advertise either a pre-store opening or simply be there solely on its own.